Faturamento Geral

Visão consolidada de receita B2B e B2C

Faturamento Total
R$ 42,3M
↑ +8.2% Meta: R$ 50M
EBITDA
17.2%
↑ +0.8pp Meta: 18%
CMC
22.1%
↑ -1.2pp Meta: 20-23%
Margem Bruta
54.8%
↑ +2.1pp Meta: >55%

Canais de Receita

B2C - Varejo

E-commerce, Marketplaces, CRM
30%
Receita
R$ 11,2M
Meta
R$ 15M
CAC
R$ 95
LTV
R$ 420
Progresso vs Meta 75%
→

B2B - Atacado

Inside Sales, Representantes, Distribuidores
70%
Receita
R$ 31,1M
Meta
R$ 35M
CAC
R$ 1.8K
LTV
R$ 28K
Progresso vs Meta 89%
→

Mix de Receita por Canal

Canal Receita % Total vs Meta
B2B - Inside Sales R$ 9,2M 21.7% +3%
B2B - Key Accounts R$ 7,8M 18.4% -5%
B2B - Representantes R$ 6,1M 14.4% +8%
B2B - Distribuidores R$ 8,0M 18.9% +12%
B2C - E-commerce R$ 6,8M 16.1% +18%
B2C - Marketplaces R$ 4,4M 10.4% +45%